The marketing archetype has been completely metamorphosed with the rise of digital technologies like social media sites and search engines. Companies today face a constant expansion of social media channels, search engines, the growing power of connected customers, and an advent of new digital tools. The market is very competitive. To succeed in online business, marketers must be able to plan, execute, externalize, and scale the influence of digital marketing stratagems that are well-matched to today’s smart customers and assimilated with their conventional marketing and business goals.
There are various modules of digital marketing which are used by marketing professionals to get success in the digital world. Search Engine Optimization (SEO), Search Engine Marketing (SEM), Social Media Marketing (SMM), Facebook Advertising, Paid Advertising, Video Marketing, and Content Marketing are some of most popular modules of digital marketing. Content marketing tops the chart in digital marketing paradigm compared to all other modules. There is no doubt in that. You have heard the phrase “Content is King”. Indeed, content is the king in the digital world. You cannot imagine success in online business without unique and fresh content be it in text format, video format or image format. You need content to market your products or services.
Content is the most important ingredient for marketers that helps them prepare a delicious recipe of successful digital marketing campaign. Content is the cornerstone of all digital marketing modules be it social media marketing or search engine optimization & marketing. Clearly it is the bedrock, backbone and the most important aspect of any digital marketing campaign. You know well that there are various modules and channels of digital marketing. You can go with any module you want for your business. Remember, content is what that will drive your campaign. For example, you want to do SEO (search engine optimization) for your business website to get quality and organic traffics, you need great content. Not only the actual content, but also other content types such as content for Meta tags for your web pages.
You want to social media marketing for your brand, again you need great content. You cannot imagine successful campaign of social media marketing without content. Remember, social media marketing thrives on great content only. Let talk about Search Engine Marketing (SEM). You want to run a successful Google Ads campaign. Guess what? Again you need convincing and compelling content in form of ad copy. You want to do Facebook advertising, you need content. You want to do Email Marketing for your products/services, again it is content you need actually.
Content, content, content … whatever you try in digital marketing paradigm you will find content is the boss, king everywhere. In every digital marketing module you need good content. But good content does not perform well on its own without strategically executed and planned marketing. This is why content marketing is imperative. In a nutshell, content marketing is all about creating good content and also marketing it in the right way using digital technologies such as SEO, SEM, SMM and various online channels.
Why Content Marketing?
Content marketing is a must because the traditional form of marketing is no longer effective to grab and retain the attention of the audience and assure them to take action. Here are some good reasons to rely on content marketing.
- Provides values to the audience
- Educates the customers/audiences to the point
- Convinces customers to buy the product/service from the brand
- Creates a sense of reciprocal behaviors
- Attracts customers for almost free
- Creates trust with customers
Apart from these benefits there are several other benefits of content marketing you can reap. Content marketing forms the top of the funnel to any business and attracts more traffic and leads to the funnel. What does it mean? The more content you will market the more visitors will enter the funnel and you will have the golden opportunity to convert them into leads or sales.
Content marketing is really important for any business. When you will do the same then you will certainly realize the power of it and understand why it is imperative to businesses or brands.
Remember, content marketing is highly effective in the paradigm of digital marketing if its quality is good. You cannot get success in this competitive digital era with low-quality content. If your content is of low-quality then even the wider top of the funnel will not attract more visitors. So, what should you need to do? Obviously, you should create great content with value and purpose to educate and convince today’s smart customers. So, it is imperative to create content with better quality rather than creating more content just you think MORE CONTENT means MORE VISITORS. Remember, “Quality always wins over quantity.” I hope you have got the ideas, what I am trying to say through this article. Best of luck.